About

We Help Organizations Build engaged Teams. Engaged teams perform.

 

Driven By… Co. is a learning and development company specializing in leadership training, communication workshops, team-building experiences, and keynote speaking — built for organizations that know their people are their greatest asset.

When employees are disengaged, organizations feel it everywhere — in missed targets, high turnover, stalled innovation, and a culture that quietly erodes from the inside out. Disengagement costs companies trillions globally every year. The good news? It's fixable.

Driven By… Co. exists to close that gap. We partner with companies, leaders, and teams to transform disengagement into real, measurable results through custom strategies, hands-on programs, and consulting that's built around what your organization actually needs.

We don't do one-size-fits-all. Every workshop, training, and keynote is designed to be immediately practical, high-energy, and rooted in the science of how adults actually learn and change. The goal is always the same: stronger leaders, more connected teams, and performance that lasts.

What We Offer

Diondra delivering a workshop in Mississauga Ontario to the MAWB - Mississauga Area Women In Business
  • Keynotes & Speaking Driven By Co. keynotes are built to do more than inspire in the moment — they give leaders a practical playbook they can use the next day. Topics like From Quiet Quitting to Engaged Performance combine psychological research and real-world insight to move audiences from awareness to action.

  • Leadership Training From emerging leaders stepping into their first management role to seasoned executives looking to sharpen their edge, our leadership programs are built for transformation at every level. Offerings include Engagement Economics: From Quiet Quitting to Engaged Performance, From Insight to Action, and Next Level Leader.

  • Communication Training How leaders communicate is often the difference between a team that buys in and one that quietly checks out. Our communication workshops — including Present Like a Pro, Speak With Impact, and Relationship Intelligence — help professionals connect, influence, and lead with confidence.

  • Team Building Our small-group team-building experiences use dynamic challenges, interactive activities, and structured reflection to build communication, surface collective strengths, and create the kind of team cohesion that shows up in performance.

  • Engagement Audit Not sure where to start? Our Team Engagement Audit is a deep-dive assessment of your organization's current engagement, morale, and retention landscape — delivered as a people analytics-driven report with targeted recommendations you can act on immediately.

  • Consulting For organizations that need a more hands-on partner, we offer custom consulting designed around your specific challenges and goals.

Trusted By Organizations Across Industries

From global brands to innovative startups, post-secondary institutions to school boards, Driven By… Co. has partnered with organizations across Canada to unlock team potential and build stronger cultures. Clients and partners include Graphics Canada, Seneca College, Toronto Metropolitan University, Conestoga College, the Peel District School Board, IDEA Mississauga, Thrive My Career, ShopPros, the Jamaican Canadian Association, Big Brothers Big Sisters of Peel, Mississauga Area Women in Business, and many more.

In 2024, Driven By Co. was recognized by the Mississauga Board of Trade with an Excellence Award — a reflection of the impact this work has in the community and beyond.

Meet the Founder: Diondra Filicetti

Driven By Co. was founded by Diondra Filicetti, a Learning and Development professional, bestselling author, and two-time TEDx speaker whose career has been defined by one core belief: organizations succeed when their people are engaged.

Diondra brings deep expertise in adult learning and instructional design to every program she builds and every room she walks into. She's known for creating experiences that are equal parts rigorous and energizing — the kind of training that sticks because it connects.

Her Amazon #1 bestselling book, Engagement Economics, makes the business case for people-first leadership — giving leaders a practical framework to build engaged teams, develop resilient leadership, and create sustainable success.

She has twice taken the TEDx stage, spoken at conferences and summits across the country, and built a reputation as a facilitator and speaker who doesn't just talk about change — she creates the conditions for it.

Let's Build Something Together.

Your team's potential is waiting. Whether you need a keynote, a training program, a team-building experience, or a full engagement strategy — we'd love to talk.

 
 

The BAckStory

The name Driven By… Co. started with a question — one that changed everything.

When founder Diondra Filicetti decided it was time for a change, she realized she'd never been taught how to make decisions that aligned with her true potential. What was she capable of? How should her skills be used? What did success actually feel like? What was she driven by?

That question became the foundation of everything — and the reason Driven By… Co. exists. Because when people can answer it, they show up differently. They lead better, engage more fully, and build teams and cultures that actually perform.

Testimonial

“I would definitely recommend and retake this course if I could! From the beginning I knew it would be fun, interactive and at times intense, covering all the topics provided. This course is worth it in all aspects and thanks to my amazing facilitator for making the course something to look forward to, Great Job DrivenBy…”


Media Mentions

 

The Creative School TOP 5